Selstack email tools help merchants turn customer and lead context into relevant communication. Campaigns support planned sends, while automations support repeatable follow-up triggered by customer activity and plan availability.
Choose the appropriate audience
Send only to people with the right relationship and permission. Selstack currently sends merchant campaigns to a selected Mailing List created from a form, Stack or CSV; it does not provide a dynamic rule-based segment builder.
Build one-message campaigns
Use a clear subject, recognisable sender, focused body and one primary action. Preview on mobile before scheduling.
Use automation for repeatable moments
Automations are a Pro feature. When available, use them for welcome, lead follow-up or customer education only when the trigger and stop conditions are clear.
Review delivery and engagement
Monitor sends, failures, unsubscribes and downstream business outcomes. Adjust frequency and content when engagement falls.
Review Email Campaigns and Automations in Selstack before publishing
Confirm audience permission, sender, message, link, timing and unsubscribe path.
Avoid this: Do not automate messages without stop conditions or treat an email address as permanent consent.