Selstack is a platform for creators and businesses to build a public selling page, share individual offers, accept supported payments and bookings, and manage the resulting orders and customer details. A “Stack” is a selling page. This guide explains the relevant workflow and the seller’s responsibilities; payment methods, account requirements and some features depend on the business configuration and plan.
Package and deliver cohort dates, learning outcome, capacity, onboarding, live sessions and completion support in a way that gives customers a course offer whose sales page and delivery plan describe the same experience.
Creators can package knowledge, access and digital delivery into focused Selstack offers without turning every launch into a custom technical project.
Package a result, not a vague promise
Describe the audience, the progress they can reasonably expect and exactly what they receive. For this offer, define cohort dates, learning outcome, capacity, onboarding, live sessions and completion support. Separate teaching, access, files, feedback and live time so buyers can judge fit before paying.
Choose a delivery model you can sustain
Set dates, capacity, access duration, file formats, meeting details and support boundaries before launch. If delivery depends on a cohort, approval or live session, make that timing visible. Do not promise unlimited access or attention without the resources to provide it.
Build the Selstack offer and hand-off together
Use Course for hosted modules and learner progress, Ticketed event for paid attendance and check-in, or Digital product, Service, Appointment, Lead form or Payment link for the other delivery models. Keep the public page focused, then make the portal, pass, confirmation, download, booking or follow-up explain what happens next.
Price for delivery and support
Include preparation, platform fees, revisions, moderation, customer support and refund exposure when setting the price. A lower price is not helpful if it creates a cohort, membership or service the creator cannot reliably deliver.
Launch to a specific audience
Use proof and examples you own, explain who the offer is not for and send traffic to one canonical link. Test purchase and delivery on mobile before launch. Monitor capacity as closely as sales so new orders do not weaken the experience of existing customers.
Improve the product after real use
The desired result is a course offer whose sales page and delivery plan describe the same experience. Review completion, attendance, access problems, support questions, refunds and repeat purchases. Avoid selling unlimited seats before confirming facilitation and learner-support capacity. Update the offer when evidence shows a recurring misunderstanding or delivery bottleneck.
A practical example
Sell a Digital product or Service with clear cohort dates, seat limit, live-session schedule and the exact access hand-off after payment.
When the result is unexpected
If access is not instant, do not label it instant delivery; make the cohort onboarding timing explicit.
Understand the course journey in Selstack
A Selstack course connects the public offer to an organised learning experience. The buyer needs to understand the course before enrolling, and the learner needs a clear place to find lessons afterwards. Modules, lessons, assessments and completion rules should support the same promised result. Think of the course as a sequence of decisions and activities rather than a folder of recordings. A polished sales page cannot compensate for missing lessons, and a useful curriculum can still disappoint when the public description sets the wrong expectation.
Define a result a learner can recognise
Write down what a suitable learner should be able to do after completing the material. Identify any knowledge, equipment or software they need before starting. Turn the result into a sensible module order, with each lesson addressing one meaningful part of the work. Include practice where understanding depends on doing something, not just watching. A course description should distinguish introductory teaching from advanced application. Avoid promising employment, income or a professional qualification unless the business has a defensible basis for that specific claim.
Prepare modules and lesson materials
Use clear lesson names and explain how each part relates to the overall course. Review written content, video, audio, downloads and external links before inviting learners. If a lesson includes a resource, tell the learner when to use it and which version applies. Check that media is understandable on a phone and that important instructions are available in text where appropriate. A short lesson with a clear action can be more useful than a long recording that assumes the learner already knows what to practise.
Use assessments for a teaching purpose
Quizzes, assignments, drip schedules and completion rules can create structure, but each restriction should have a reason. A quiz can check understanding before a dependent topic. An assignment can ask the learner to demonstrate a skill and give the course team something useful to review. A release schedule can pace a cohort. Avoid adding gates simply to make a course look substantial. Test what happens when a learner does not pass, submits work late or returns after a break. The next step should remain understandable without an emergency support conversation.
Review the learner-facing presentation
Choose the course’s available branding and welcome information, then inspect the learner portal. Check the course title, module order, lesson descriptions and support instructions. A learner should understand where to begin and how to resume. If certificates are part of the configured experience, verify the completion conditions and what the certificate actually represents. Do not describe it as external accreditation without a separate, genuine basis. Keep public marketing language consistent with the course settings and the work a learner must complete.
Match the offer to plan capacity
Publishing capacity depends on the current plan. Free supports one published course, Pro supports five and Growth supports unlimited published courses under the current product rules. Check the live plan information before making a publishing decision, because pricing and account capacity can change. Draft preparation is different from an available published slot. If a workspace reaches its limit, resolve that deliberately rather than deleting course history or moving customers between unrelated businesses to bypass the intended setup.
Run an authorised learner test
Follow the journey from the public offer through enrolment and into the course. Inspect the confirmation, open a lesson, play supported media, access an included resource and try the relevant assessment. Check the same route on a narrow screen and in a browser that is not signed in as the owner. An owner’s access can conceal a missing customer entitlement. If payment is involved, use an approved test procedure. Keep the test record clearly separate from genuine learner reporting and avoid unnecessary live charges.
Use reports to improve teaching
Read enrolment, lesson activity, progress, completion and assessment information together. A learner stopping at one lesson may indicate unclear teaching, a difficult task, a broken resource or a mismatch between the offer and the learner’s starting point. Ask a focused question before changing the whole curriculum. Completion alone does not prove learning, and a page view does not prove that an assessment was attempted. Use the labelled records and direct learner feedback to choose an improvement you can evaluate.
Maintain the course as a real product
Set a review schedule for examples, links, software instructions and support information. When revising material, consider learners already partway through the course and explain significant changes. Keep assessment expectations consistent and assign responsibility for reviewing submitted work. Selstack provides the selling and learning workflow, while the creator remains accountable for the accuracy of the teaching, the quality of feedback and the promises made to learners before enrolment.
Review Selstack pricing for current plans and online payment fees. For related tasks, visit the Help Centre. If the recorded result remains unclear, contact support with the relevant safe reference.
