Review campaign results and follow up

Campaign results are most useful when they lead to a decision about audience, message or destination.

Steps for Review campaign results and follow up

1. Step 1: Review sent, delivered, failed and unsubscribe information shown for the campaign.
2. Step 2: Compare link activity with related leads, payment attempts and paid orders.
3. Step 3: Follow up only where the person’s relationship and context make the message appropriate.
4. Step 4: Document one change for the next campaign rather than changing every variable at once.

Confirm Review campaign results and follow up

Evaluate business outcomes and complaints as well as opens or clicks.

If Review campaign results and follow up still is not working

Take note of the business name, page, time and any non-sensitive reference or safe error message. Contact Selstack support without sending passwords, one-time codes, BVN, full bank details or card information.