Fast follow-up matters, but relevance matters more. Selstack Contacts preserves the offer and form context so a merchant can respond to what the person actually asked rather than sending an anonymous sales script.
Prioritise by intent
Respond first to people who requested a quote, selected a service or asked a specific question. Separate those from low-commitment downloads.
Reference the original context
Mention the Selstack link, answer or product that brought the lead in. Ask one useful follow-up question instead of restarting the entire form.
Set a small cadence
Plan an immediate response and one or two relevant reminders. Stop when the person declines or the follow-up window no longer makes sense.
Record the outcome
Keep contact notes and the payment or appointment result connected to the workflow. Use patterns to improve questions and offers.
Review A Simple Follow-Up System for New Leads before publishing
Define priority, response time, message purpose and stop conditions.
Avoid this: Do not send repeated generic messages or continue after someone asks you to stop.